If you're looking at keywords as a way of improving your search engine rankings, it helps to remember that the main issue is not about the keywords but about the content they refer to. Search engines are interested in your content; your keywords help them decide what it's about and if it's useful enough to give to searchers.
Your keywords need to reflect the main message conveyed in the content on a specific page. It doesn't help to list a long string of keywords that aren't used anywhere on that specific page. |
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With the Easter break just around the corner, I thought I'd give you something to mull over on holiday (when the sun is trying to fry you on the beach  ) by answering two of the questions I regularly get asked:
- What is the basic difference between an auto responder and a newsletter / mass mailing system? and
- Why can't I use my normal e-mail program to send out my newsletter?
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With the end of the year approaching at a rapid rate it seems like everybody is talking about the plans they have for the Christmas holidays. Most business owners I speak to seem to have a few days rest in mind, followed by catching up on all the things they don't get time for during the rest of the year!
One of the things that people don't seem to get much time for during the year is the planning of a decent website; one that will help the business market itself better and sell more the next year. Now that there is going to be a little time available, there's a debate around whether you should spend the time and trouble and try to do-it-yourself or whether you should just get it done professionally. |
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It's that mad time of the year again when we're all rushing around madly trying to buy meaningful gifts for family and friends who've shared our lives this past year. I've even heard people wondering what, if anything, they need to give their bank managers!
But what about the business you run that has made all this giving possible? Surely that should be getting a gift too? So, what to give your business this Christmas?
Well, if you had to ask any business what would always be appreciated, I'm convinced it would say “More sales next year, please!” But as with any present, you stand the chance of getting it wrong. |
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One of the most frequent questions I get asked when someone is starting their website is “How do I choose a domain name?” (For an easy explanation of what exactly a domain name is, read The basic building blocks of any website .) First of all, you need to decide just how important it is to use your actual business name as your domain name. Let's look at a real business to put this into perspective... |
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"Every business must have a website." By now you've heard or read this somewhere but you're not entirely convinced. Will a website work for your business, in your industry? How do you know if internet marketing is one of the marketing methods you should be using? You’ll know you need a website if you answer yes to any of the following 15 questions.
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Have you ever asked someone to quote you on a product or service, only to get a quote that is almost impossible to understand? Either there are just a few short lines (mentioning something sounding vaguely related to what you asked for) and a total (with no indication of how it was arrived at) or the quote is filled with a whole lot of technical jargon sounding like a foreign language. |
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To do any kind of business via your website, you first need to get visitors to your site. There are a couple of ways to do this. Search engine traffic is one of these ways. Search engines are an important means of driving traffic to your website. But to get your share of this targeted traffic, you need to make sure your website is something the search engines like. To do this, you need a little background info on search engines, info like... * What search engines do and what they want* How does a search engine work? * Meta tags and keywords |
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Don't get your fingers burned... One of the biggest buzzwords around today is the word “ website." - Radio and TV ads are referring you to websites for more info,
- website addresses appear on most business cards, brochures and pamphlets –
- references to websites are even appearing on T-shirts!
In business circles, it’s very likely that someone has told you that “You’ve simply got to have a website, dahling! Your business just won’t survive without one.” |
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"I know I need to get a website for my business but I'm not good with computers and don't know what I'll be getting into. I'll do something about it later." Sound familiar? Every day a business owner delays in getting his business known on the web is a day his competition gets to reach clients and make sales that could have been his. So why wait? Let's take a look at some of the main reasons why a website experience can be perceived as confusing and complicated and show you just how quick and easy it can be. |
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(How to write copy for your website that works.) It's Saturday night. You're young, single and have been invited to the biggest party in town. You're excited and looking forward to a good time. The party, held at a luxurious home in an upmarket suburb, is filled with lots of interesting and friendly people. You start making your way towards the bar to get a drink when an attractive guy steps in front of you, holds out his hand and says with a big flashy smile, “Hi, I'm Dick!” “Oh good,” you think, “the fun's starting already...” |
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A few hints on how to drive traffic to your website... The only sounds in the room were the dull hum of the air-conditioner and the crackle of a page been turned here and there. Each seat at the long boardroom table was occupied by a serious looking person concentrating on a document in front of them - each seat that is except the one isolated and rather lonely one at the far end of the table. |
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Internet marketing is mentioned in just about every marketing discussion today. - But what is it?
- What are the benefits?
- And what does it cost?
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This article is going to take a closer look at why and how to successfully use internet or online marketing in your business. The first thing that needs to be made clear about using the internet to market a “real world” business
is that it is not meant to completely replace traditional advertising,
especially initially. The role of internet marketing is to be a
meaningful (and more cost effective) supplement to the other methods of
advertising that a business usually uses. (As time goes by and your
internet marketing starts bringing in more business than your other
advertising strategies you can then consider moving all your marketing
online if you feel this is appropriate.) |
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Of course not! But it's essentially the same message you're sending each time (just the numbers get bigger!) so why a different card, a different look, different words? It's simple really. You take the time and
trouble to wish someone Happy Birthday in a new way every year because
you want to get your specific message for the year across. |
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The do's and don'ts of business e-mailE-mail has become such a large part of our lives so quickly that I
don't think many of us have really had time to actually consider the
impact it's made on us and the way we communicate with each other. If
anything, the only thing we're aware of is that our inboxes are getting
fuller each day. This means more for us to read and more e-mails for us
to answer. |
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The do's and don'ts of business e-mail (2) A few more pointers to consider to make your business e-mail as polished and professional as possible.
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Your website should be an essential tool that helps you market your business and improve your sales. If you're looking for info on how best to do this, you're going to find plenty to help you on this website. 
